by Oliver Kern | Feb 5, 2016 | Thoughts
When the great guys over at TechEU tell us that (in the view of analysts at MiDIA Research) a “market correction is now finally underway with Monthly Active Users (MAUs) as well as Monthly Unique Payers (MUPs) for several top mobile game publishers in decline,” I read...
by Oliver Kern | Jan 5, 2016 | Thoughts
With massive attendance and a hugely positive response to a program chock-full of themes and topics aimed to help indie developers seeking out a little inspiration and a lot of good advice, Pocket Gamer Connects in London last week was a great platform for me to...
by Oliver Kern | Dec 4, 2015 | Thoughts
On the heels of moderating a panel focused on organic growth during the Amsterdam App Strategy Workshop in December (organized by the great people at the Application Developer Alliance) it’s clear that gaming apps companies could benefit from adapting the many...
by Oliver Kern | Oct 29, 2015 | Thoughts
While it is the launch phase that stands out as the stage that will decide if your game will fly or fail, it is actually the soft-launch phase that determines whether you are on track to release an app that can have a positive impact — both on your business and on...
by Oliver Kern | Oct 28, 2015 | Thoughts
The soft-launch period, the few months before you go global with your app when you must focus energy and resources on validating your product, is the most crucial stage in the lifecycle of your mobile game. It’s the phase that determines if you are on track to deliver...
by Oliver Kern | Sep 28, 2015 | Thoughts
Mobile Game developers are always the first target. A few years ago we were the ones that had to integrate every bloody SDK in order to acquire users. Every network knocked on our door and promised us the world if only we were to integrate their SDK. Time has passed....
