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Oliver on User Acquisition – GameConsultant Podcast by Reinout te Brake

Oliver on User Acquisition – GameConsultant Podcast by Reinout te Brake

by Admin | Apr 29, 2020 | Podcast, Thoughts

Episode 16; User Acquisition Advise From Games Marketing Guru Himself; Oliver Kern by Oliver Kern - April 2020 | User Aquisition...

LTV models e-book

by Oliver Kern | Oct 14, 2016 | Thoughts

COMING SOON! Subscribe to our newsletter and you’ll be the first to know when the e-book is out!

Making Sure Your LTV Model Stands Up To The Reality Test

by Oliver Kern | Sep 5, 2016 | Thoughts

In my last post I shared my own and proven approach to help you calculate LTV. Now it’s time to take your model out “into the wild” and subject it to some key “reality tests” before you apply it to your business at large. It all starts with recognizing and...

LTV Crash Course: Math And Methods To Establish The Lifetime Value Of Your User

by Oliver Kern | Jul 15, 2016 | Thoughts

Customer lifetime value, recently crowned by VentureBeat as the “king” of app metrics — helps app developers and marketers pinpoint and measure the profitability of users and identify more lucrative customer segments. In its most basic form LTV is all the revenue a...

What 1,000 players can really tell you about your game

by Oliver Kern | Jun 14, 2016 | Thoughts

Generally speaking, knowing what 1,000 players do – or don’t do – in your game isn’t a sample size that should prompt a massive shift in how you pursue app marketing or map out your gameplay. But, when it comes to retention, 1,000 players is a...

Why You Should Participate In Every Pitch Competition With Your Indie Game

by Oliver Kern | May 15, 2016 | Thoughts

One of the biggest challenges as an indie developer is to create awareness for your game without spending money on advertising. Competitions and events where you can show your game are your way to go. If you have a unique and great game, chances are you will be...
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