by Oliver Kern | Oct 14, 2016 | Thoughts
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by Oliver Kern | Sep 5, 2016 | Thoughts
In my last post I shared my own and proven approach to help you calculate LTV. Now it’s time to take your model out “into the wild” and subject it to some key “reality tests” before you apply it to your business at large. It all starts with recognizing and...
by Oliver Kern | Jul 15, 2016 | Thoughts
Customer lifetime value, recently crowned by VentureBeat as the “king” of app metrics — helps app developers and marketers pinpoint and measure the profitability of users and identify more lucrative customer segments. In its most basic form LTV is all the revenue a...
by Oliver Kern | Jun 14, 2016 | Thoughts
Generally speaking, knowing what 1,000 players do – or don’t do – in your game isn’t a sample size that should prompt a massive shift in how you pursue app marketing or map out your gameplay. But, when it comes to retention, 1,000 players is a...
