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The Mobile Vending Machine #4 JANUARY 2021 | Learn How To Use Influencer Marketing For User Acquisition

The Mobile Vending Machine #4 JANUARY 2021 | Learn How To Use Influencer Marketing For User Acquisition

by Oliver Kern | Jan 27, 2021 | Podcast, Video Shows

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LTV models e-book

by Oliver Kern | Oct 14, 2016 | Thoughts

COMING SOON! Subscribe to our newsletter and you’ll be the first to know when the e-book is out!

Making Sure Your LTV Model Stands Up To The Reality Test

by Oliver Kern | Sep 5, 2016 | Thoughts

In my last post I shared my own and proven approach to help you calculate LTV. Now it’s time to take your model out “into the wild” and subject it to some key “reality tests” before you apply it to your business at large. It all starts with recognizing and...

LTV Crash Course: Math And Methods To Establish The Lifetime Value Of Your User

by Oliver Kern | Jul 15, 2016 | Thoughts

Customer lifetime value, recently crowned by VentureBeat as the “king” of app metrics — helps app developers and marketers pinpoint and measure the profitability of users and identify more lucrative customer segments. In its most basic form LTV is all the revenue a...

What 1,000 players can really tell you about your game

by Oliver Kern | Jun 14, 2016 | Thoughts

Generally speaking, knowing what 1,000 players do – or don’t do – in your game isn’t a sample size that should prompt a massive shift in how you pursue app marketing or map out your gameplay. But, when it comes to retention, 1,000 players is a...
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