Target Gamers was founded in 2013 by Oliver Kern,

when mobile free-2-play games started to take off.


Oliver Kern

After a decade in advertising and decade in games, Oliver founded Target Gamers in 2013, the year when mobile games started to really take off. He is a noted growth hacker and mobile marketing guru and has helped app companies ranging from indies to market giants like Rovio and Wargaming. In his more than 20 years in marketing and advertising he has marketed hundreds of casual, core and MMO games in the online and mobile space.

Next to managing Target Gamers, he currently serves as Chief Commercial Officer at Nottingham-based Lockwood Publishing, the creator of the virtual 3D world AVAKIN LIFE. He holds board positions and is board advisor for a number of mobile games companies. Previously he worked for many years as a consultant in mobile marketing where he kickstarted mobile UA for companies such as MAG Interactive, flaregames, EightPixelSquare and Hutch Games and worked with great teams at ProSieben, Rovio, Wargaming, Next Games and others. 

Marketability and UA

Doing the hard work in understanding if a concept has some legs or how far a game can scale.

Building Teams

The best Marketing teams sit in house.   We help build these teams.

Commercial DD

We asses games and studios for buyers.